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Informed Decisions Fundamentals ESG

ESG May Not Mean What You Think It Does
By Taylor Gray, Ph.D. on September 17, 2021

To say that ESG is booming is an understatement...and as someone active in this space throughout the past 15 years, that is a statement I never expected to make.

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Democratic Capitalism Progress Sustainable Brands

Titans of (Sustainable) Capitalism
By Taylor Gray, Ph.D. on September 6, 2021

It’s certainly no mystery that we think good corporate citizenship can change the world and that consumer demand is the most important force in driving companies to be better. As more...

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Informed Decisions Fundamentals Science

Be Critical
By Taylor Gray, Ph.D. on August 30, 2021

Motive runs on the science of impact. We are always seeking to better understand how the actions of brands can impact people and the planet and how the decisions we all make in the...

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Worldview Better World Fundamentals

What Are We Even Talking About?
By Taylor Gray, Ph.D. on August 23, 2021

It’s so easy to talk about sustainability...so much so that all this talk actually becomes an obstacle to sustainability.

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Choice Change Consumer Power

Be Loyal to Better
By Taylor Gray, Ph.D. on August 16, 2021

Brand loyalty. It’s the holy grail of marketing...and an important source of our problems.

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