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Choice Informed Decisions Better World

When 'Better' is Better than 'Best'
By Taylor Gray, Ph.D. on June 27, 2021

We want to be intentional in the impacts of our shopping, but trying to identify which products best align with the issues we care about can be frustrating. With so many brands reporting...

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Democratic Capitalism Progress Consumer Power

We Are Not Powerless
By Taylor Gray, Ph.D. on June 27, 2021

As someone who wants to be intentional in the impacts of their shopping, it can be so easy to look at the daily news and the ever-more apocalyptical stories of climate change, drought,...

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Democratic Capitalism Better World Consumer Power

Being Intentional Pays Off
By Taylor Gray, Ph.D. on June 27, 2021

We spend a lot of time writing about how powerful consumer choice is, about how the brands we choose to buy from can help us bring about the world we want to see, and about why we want...

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Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

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Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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