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Taylor Gray, Ph.D.

The world is a better place when companies are good corporate citizens. I remain focused on developing meaningful and actionable insights from empirical data in pursuit of a better world.
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All Posts from Taylor Gray, Ph.D.

Choice Change Progress

Don't Tear it Down to Make it Better
By Taylor Gray, Ph.D. on August 8, 2021

Change can be difficult. In fact, it can often feel out-right impossible. We live in a perpetually changing world yet (or perhaps because of this) we cling to habits and routines even...

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Choice Consumer Power Sustainable Brands

Back-to-School Shopping with Impact
By Taylor Gray, Ph.D. on August 2, 2021

With the turn into the new month we have entered Back-to-School territory! Students and families are in the market for clothing, personal electronics, and a wide variety of supplies...

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Choice Informed Decisions Better World

When 'Better' is Better than 'Best'
By Taylor Gray, Ph.D. on June 27, 2021

We want to be intentional in the impacts of our shopping, but trying to identify which products best align with the issues we care about can be frustrating. With so many brands reporting...

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Democratic Capitalism Progress Consumer Power

We Are Not Powerless
By Taylor Gray, Ph.D. on June 27, 2021

As someone who wants to be intentional in the impacts of their shopping, it can be so easy to look at the daily news and the ever-more apocalyptical stories of climate change, drought,...

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Democratic Capitalism Better World Consumer Power

Being Intentional Pays Off
By Taylor Gray, Ph.D. on June 27, 2021

We spend a lot of time writing about how powerful consumer choice is, about how the brands we choose to buy from can help us bring about the world we want to see, and about why we want...

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