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Taylor Gray, Ph.D.

The world is a better place when companies are good corporate citizens. I remain focused on developing meaningful and actionable insights from empirical data in pursuit of a better world.
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All Posts from Taylor Gray, Ph.D.

Informed Decisions Consumer Power Sustainable Brands

They Don't Make 'em Like They Used To
By Taylor Gray, Ph.D. on May 17, 2021

A few weeks ago, Mercedes-Benz (RS: +5) announced the launch of their all-electric EQS sedan. This vehicle has been much-awaited by EV enthusiasts and it is already being presented as a...

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Consumer Agency Informed Decisions Consumer Power

One Incentive to Rule Them All
By Taylor Gray, Ph.D. on May 10, 2021

There is a popular narrative that resurfaces every time someone talks about sustainability and the role of companies in trying to help us all reduce our impact on people and the planet....

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Choice Democratic Capitalism Consumer Power

You Are Systemic Change
By Taylor Gray, Ph.D. on April 26, 2021

Issues of sustainability and human rights have taken on new urgency in the public discourse over the last two years. What were once issues to be addressed have now seemingly become...

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Better World Sustainable Brands Fundamentals

Climate Change...But not Only Climate Change
By Taylor Gray, Ph.D. on April 19, 2021

Sustainability is about risk management. We don’t know everything we need to know about the impacts of today or the needs of tomorrow to act with certainty, so we strive to minimize...

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Consumer Agency Corporate Citizenship Consumer Power

Forget the CEO, Thank a Customer
By Taylor Gray, Ph.D. on April 12, 2021

Sustainability--and climate change in particular--have attracted far more attention than usual of late. It seems nearly every business, politician, bank, VC, and start-up is talking...

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