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Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

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Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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Informed Decisions Fundamentals ESG

ESG is Not Sustainability
By Taylor Gray, Ph.D. on June 7, 2021

Interest in ESG is growing at an astonishing rate. I’ve been working in this space for 15 years now and never did I imagine I would see the acronym used in popular commentary beyond the...

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Democratic Capitalism Decision-making Consumer Power

Intentional Shoppers Force Change at ExxonMobil
By Taylor Gray, Ph.D. on May 31, 2021

The latter half of May, 2021, was quite decisive for integrated oil companies and their positioning--or lack thereof--with climate action. A shareholder resolution at Chevron pushing the...

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Corporate Citizenship Consumer Power Sustainable Brands

It Could Have Been Just a Tag
By Taylor Gray, Ph.D. on May 24, 2021

Customers want brands to take responsibility for their impacts on the issues that matter...but this does not mean brands should try to unload their responsibilities onto their customers....

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