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Consumer Power Sustainable Brands Fundamentals

Vote with Your Wallet
By Taylor Gray, Ph.D. on December 8, 2020

Vote with your wallet. It is such a simple phrase we have all heard many times before--so much so that for many it may even seem cliché. It is also such an easy sentiment to...

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Informed Decisions Better World Fundamentals

Progress...As Shaped by You
By Taylor Gray, Ph.D. on December 1, 2020

We hear a lot about progress. The promise of progress; the need for progress; the ability of one politician or another to deliver progress; and so on...But we seldom hear anyone actually...

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Informed Decisions Sustainable Brands Fundamentals

Information is Power
By Taylor Gray, Ph.D. on November 24, 2020

We have developed Motive from a fundamental belief that the world is a better place when companies are good corporate citizens and that consumer demand is the most important force in...

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Corporate Citizenship Consumer Power Fundamentals

Consumer Power...and Choosing Progress
By Taylor Gray, Ph.D. on November 17, 2020

Acknowledging the importance of consumers in shaping corporate citizenship also requires that we acknowledge the nature of consumers. Although often spoken of as one homogenous group--...

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Corporate Citizenship Sustainable Brands Fundamentals

Corporate Citizenship as a Force for Good
By Taylor Gray, Ph.D. on November 10, 2020

We have developed Motive from a fundamental belief that the world is a better place when companies are good corporate citizens and that consumer demand is the most important force in...

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