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Consumer Agency Corporate Citizenship Consumer Power

Forget the CEO, Thank a Customer
By Taylor Gray, Ph.D. on April 12, 2021

Sustainability--and climate change in particular--have attracted far more attention than usual of late. It seems nearly every business, politician, bank, VC, and start-up is talking...

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Informed Decisions Culture Sustainable Brands

Small Is Not Always Beautiful
By Taylor Gray, Ph.D. on April 5, 2021

There was an interesting thread on Twitter over the weekend which started with someone moving into a new home and looking for advice on furniture. The replies were coming in fast and...

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Consumer Agency Decision-making Fundamentals

The ESG Blind Spot
By Taylor Gray, Ph.D. on March 29, 2021

ESG has surged in popularity over the last two years, at least in relative terms. I have been active in ESG research for 15+ years and I never would have thought the field would grow to...

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Informed Decisions Consumer Power Sustainable Brands

Spring Cleaning...and Greenwashing
By Taylor Gray, Ph.D. on March 22, 2021

Spring is here...and, as usual, with it comes a marketing blitz for any and all products related to changing seasons, home improvement, gardening, outdoor activities, and vacations and...

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Worldview Democratic Capitalism Fundamentals

Stakeholder Capitalism Will Not Save the World
By Taylor Gray, Ph.D. on March 15, 2021

At Motive, we base our decisions and our development in a framework of Democratic Capitalism. This is the belief that no other institution is as well-structured, well-resourced, and...

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