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Worldview Better World Fundamentals

What Are We Even Talking About?
By Taylor Gray, Ph.D. on August 23, 2021

It’s so easy to talk about sustainability...so much so that all this talk actually becomes an obstacle to sustainability.

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Choice Informed Decisions Better World

When 'Better' is Better than 'Best'
By Taylor Gray, Ph.D. on June 27, 2021

We want to be intentional in the impacts of our shopping, but trying to identify which products best align with the issues we care about can be frustrating. With so many brands reporting...

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Democratic Capitalism Better World Consumer Power

Being Intentional Pays Off
By Taylor Gray, Ph.D. on June 27, 2021

We spend a lot of time writing about how powerful consumer choice is, about how the brands we choose to buy from can help us bring about the world we want to see, and about why we want...

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Better World Sustainable Brands Fundamentals

Climate Change...But not Only Climate Change
By Taylor Gray, Ph.D. on April 19, 2021

Sustainability is about risk management. We don’t know everything we need to know about the impacts of today or the needs of tomorrow to act with certainty, so we strive to minimize...

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Better World Sustainable Brands Net Zero

Net Zero Emissions: Could This Be Real?
By Taylor Gray, Ph.D. on March 1, 2021

The race to net zero emissions--or carbon neutrality--is on. Every day more and more companies are touting their commitment to be carbon neutral by 2030, or 2050, or some other less...

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