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Worldview Change Decision-making

Don't Let Your Promises Fall Flat
By Taylor Gray, Ph.D. on October 12, 2021

Two headline articles published in close proximity to each other on The Guardian’s digital homepage earlier this week perfectly encapsulated my skepticism toward political will in...

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Choice Change Consumer Power

Be Loyal to Better
By Taylor Gray, Ph.D. on August 16, 2021

Brand loyalty. It’s the holy grail of marketing...and an important source of our problems.

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Choice Change Progress

Don't Tear it Down to Make it Better
By Taylor Gray, Ph.D. on August 8, 2021

Change can be difficult. In fact, it can often feel out-right impossible. We live in a perpetually changing world yet (or perhaps because of this) we cling to habits and routines even...

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