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Choice Change Consumer Power

Be Loyal to Better
By Taylor Gray, Ph.D. on August 16, 2021

Brand loyalty. It’s the holy grail of marketing...and an important source of our problems.

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Choice Change Progress

Don't Tear it Down to Make it Better
By Taylor Gray, Ph.D. on August 8, 2021

Change can be difficult. In fact, it can often feel out-right impossible. We live in a perpetually changing world yet (or perhaps because of this) we cling to habits and routines even...

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