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Choice Change Consumer Power

Be Loyal to Better
By Taylor Gray, Ph.D. on August 16, 2021

Brand loyalty. It’s the holy grail of marketing...and an important source of our problems.

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Choice Change Progress

Don't Tear it Down to Make it Better
By Taylor Gray, Ph.D. on August 8, 2021

Change can be difficult. In fact, it can often feel out-right impossible. We live in a perpetually changing world yet (or perhaps because of this) we cling to habits and routines even...

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Choice Consumer Power Sustainable Brands

Back-to-School Shopping with Impact
By Taylor Gray, Ph.D. on August 2, 2021

With the turn into the new month we have entered Back-to-School territory! Students and families are in the market for clothing, personal electronics, and a wide variety of supplies...

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Choice Informed Decisions Better World

When 'Better' is Better than 'Best'
By Taylor Gray, Ph.D. on June 27, 2021

We want to be intentional in the impacts of our shopping, but trying to identify which products best align with the issues we care about can be frustrating. With so many brands reporting...

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Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

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