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Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

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Choice Democratic Capitalism Consumer Power

You Are Systemic Change
By Taylor Gray, Ph.D. on April 26, 2021

Issues of sustainability and human rights have taken on new urgency in the public discourse over the last two years. What were once issues to be addressed have now seemingly become...

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Choice Consumer Power Fundamentals

Please, Just Let Me Give You My Money
By Taylor Gray, Ph.D. on March 8, 2021

Over the weekend I needed to go into a store and pick up a few little items that I felt were too small and too few to justify ordering online and causing so much unnecessary packaging and...

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