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Consumer Agency Informed Decisions Consumer Power

One Incentive to Rule Them All
By Taylor Gray, Ph.D. on May 10, 2021

There is a popular narrative that resurfaces every time someone talks about sustainability and the role of companies in trying to help us all reduce our impact on people and the planet. In...

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Consumer Agency Corporate Citizenship Consumer Power

Forget the CEO, Thank a Customer
By Taylor Gray, Ph.D. on April 12, 2021

Sustainability--and climate change in particular--have attracted far more attention than usual of late. It seems nearly every business, politician, bank, VC, and start-up is talking about...

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Consumer Agency Decision-making Fundamentals

The ESG Blind Spot
By Taylor Gray, Ph.D. on March 29, 2021

ESG has surged in popularity over the last two years, at least in relative terms. I have been active in ESG research for 15+ years and I never would have thought the field would grow to...

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