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Choice Change Consumer Power

Be Loyal to Better
By Taylor Gray, Ph.D. on August 16, 2021

Brand loyalty. It’s the holy grail of marketing...and an important source of our problems.

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Choice Consumer Power Sustainable Brands

Back-to-School Shopping with Impact
By Taylor Gray, Ph.D. on August 2, 2021

With the turn into the new month we have entered Back-to-School territory! Students and families are in the market for clothing, personal electronics, and a wide variety of supplies...

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Democratic Capitalism Progress Consumer Power

We Are Not Powerless
By Taylor Gray, Ph.D. on June 27, 2021

As someone who wants to be intentional in the impacts of their shopping, it can be so easy to look at the daily news and the ever-more apocalyptical stories of climate change, drought,...

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Democratic Capitalism Better World Consumer Power

Being Intentional Pays Off
By Taylor Gray, Ph.D. on June 27, 2021

We spend a lot of time writing about how powerful consumer choice is, about how the brands we choose to buy from can help us bring about the world we want to see, and about why we want...

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Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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