Informed Decisions Consumer Power Sustainable Brands

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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Democratic Capitalism Decision-making Consumer Power

The latter half of May, 2021, was quite decisive for integrated oil companies and their positioning--or lack thereof--with climate action. A shareholder resolution at Chevron pushing the...

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Corporate Citizenship Consumer Power Sustainable Brands

Customers want brands to take responsibility for their impacts on the issues that matter...but this does not mean brands should try to unload their responsibilities onto their customers....

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Informed Decisions Consumer Power Sustainable Brands

A few weeks ago, Mercedes-Benz (RS: +5) announced the launch of their all-electric EQS sedan. This vehicle has been much-awaited by EV enthusiasts and it is already being presented as a...

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Consumer Agency Informed Decisions Consumer Power

There is a popular narrative that resurfaces every time someone talks about sustainability and the role of companies in trying to help us all reduce our impact on people and the planet....

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