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Choice Consumer Power Fundamentals

Please, Just Let Me Give You My Money
By Taylor Gray, Ph.D. on March 8, 2021

Over the weekend I needed to go into a store and pick up a few little items that I felt were too small and too few to justify ordering online and causing so much unnecessary packaging...

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Informed Decisions Consumer Power Fundamentals

Part 1: What is ESG
By Taylor Gray, Ph.D. on February 15, 2021

We often speak about the importance of information in making decisions--and how not all information is of equal value. At Motive, we dedicate ourselves to providing information consumers...

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Consumer Power Sustainable Brands Fundamentals

The Motive RealScore Game
By Taylor Gray, Ph.D. on January 5, 2021

With Motive's RealScore game you can now explore a sample of brands to see which ones align the most with the issues you care about. The game is available to play from our website. For...

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Informed Decisions Consumer Power Fundamentals

Information Is Everywhere...But Is It All Good?
By Taylor Gray, Ph.D. on December 15, 2020

As consumers, we want to make good decisions that lead to a better world, but it is not always easy to get the information we need to make this happen.

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Consumer Power Sustainable Brands Fundamentals

Vote with Your Wallet
By Taylor Gray, Ph.D. on December 8, 2020

Vote with your wallet. It is such a simple phrase we have all heard many times before--so much so that for many it may even seem cliché. It is also such an easy sentiment to...

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