Corporate Citizenship Consumer Power Sustainable Brands

Customers want brands to take responsibility for their impacts on the issues that matter...but this does not mean brands should try to unload their responsibilities onto their customers....

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Consumer Agency Corporate Citizenship Consumer Power

Sustainability--and climate change in particular--have attracted far more attention than usual of late. It seems nearly every business, politician, bank, VC, and start-up is talking about...

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Corporate Citizenship Consumer Power Fundamentals

Acknowledging the importance of consumers in shaping corporate citizenship also requires that we acknowledge the nature of consumers. Although often spoken of as one homogenous group-- as...

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Corporate Citizenship Sustainable Brands Fundamentals

We have developed Motive from a fundamental belief that the world is a better place when companies are good corporate citizens and that consumer demand is the most important force in...

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