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Corporate Citizenship Consumer Power Sustainable Brands

It Could Have Been Just a Tag
By Taylor Gray, Ph.D. on May 24, 2021

Customers want brands to take responsibility for their impacts on the issues that matter...but this does not mean brands should try to unload their responsibilities onto their customers....

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Consumer Agency Corporate Citizenship Consumer Power

Forget the CEO, Thank a Customer
By Taylor Gray, Ph.D. on April 12, 2021

Sustainability--and climate change in particular--have attracted far more attention than usual of late. It seems nearly every business, politician, bank, VC, and start-up is talking...

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Corporate Citizenship Consumer Power Fundamentals

Consumer Power...and Choosing Progress
By Taylor Gray, Ph.D. on November 17, 2020

Acknowledging the importance of consumers in shaping corporate citizenship also requires that we acknowledge the nature of consumers. Although often spoken of as one homogenous group--...

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Corporate Citizenship Sustainable Brands Fundamentals

Corporate Citizenship as a Force for Good
By Taylor Gray, Ph.D. on November 10, 2020

We have developed Motive from a fundamental belief that the world is a better place when companies are good corporate citizens and that consumer demand is the most important force in...

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