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Informed Decisions Fundamentals ESG

ESG May Not Mean What You Think It Does
By Taylor Gray, Ph.D. on September 17, 2021

To say that ESG is booming is an understatement...and as someone active in this space throughout the past 15 years, that is a statement I never expected to make.

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Informed Decisions Fundamentals Science

Be Critical
By Taylor Gray, Ph.D. on August 30, 2021

Motive runs on the science of impact. We are always seeking to better understand how the actions of brands can impact people and the planet and how the decisions we all make in the...

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Worldview Better World Fundamentals

What Are We Even Talking About?
By Taylor Gray, Ph.D. on August 23, 2021

It’s so easy to talk about sustainability...so much so that all this talk actually becomes an obstacle to sustainability.

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Informed Decisions Fundamentals ESG

ESG is Not Sustainability
By Taylor Gray, Ph.D. on June 7, 2021

Interest in ESG is growing at an astonishing rate. I’ve been working in this space for 15 years now and never did I imagine I would see the acronym used in popular commentary beyond the...

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Better World Sustainable Brands Fundamentals

Climate Change...But not Only Climate Change
By Taylor Gray, Ph.D. on April 19, 2021

Sustainability is about risk management. We don’t know everything we need to know about the impacts of today or the needs of tomorrow to act with certainty, so we strive to minimize...

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