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Worldview Culture Fundamentals

Sustainability is a Mindset
By Taylor Gray, Ph.D. on October 20, 2021

Sustainability has gone mainstream. Not in that it is trendy to talk about sustainability--which it is--but rather in the sense that sustainability is being meaningfully engaged and...

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Informed Decisions Fundamentals ESG

ESG is Data, Not Impact
By Taylor Gray, Ph.D. on October 5, 2021

ESG is big now, but it may not always mean what we think it means, as we discussed before.

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Informed Decisions Fundamentals ESG

Why Do You ESG?
By Taylor Gray, Ph.D. on September 30, 2021

A recent report is making the rounds questioning the actual impact of sustainable funds (as reported in Financial Times, or directly from the study authors). Measuring impacts against...

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Informed Decisions Fundamentals ESG

ESG May Not Mean What You Think It Does
By Taylor Gray, Ph.D. on September 17, 2021

To say that ESG is booming is an understatement...and as someone active in this space throughout the past 15 years, that is a statement I never expected to make.

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Informed Decisions Fundamentals Science

Be Critical
By Taylor Gray, Ph.D. on August 30, 2021

Motive runs on the science of impact. We are always seeking to better understand how the actions of brands can impact people and the planet and how the decisions we all make in the...

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