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Informed Decisions Fundamentals ESG

ESG May Not Mean What You Think It Does
By Taylor Gray, Ph.D. on September 17, 2021

To say that ESG is booming is an understatement...and as someone active in this space throughout the past 15 years, that is a statement I never expected to make.

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Informed Decisions Fundamentals Science

Be Critical
By Taylor Gray, Ph.D. on August 30, 2021

Motive runs on the science of impact. We are always seeking to better understand how the actions of brands can impact people and the planet and how the decisions we all make in the...

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Choice Informed Decisions Better World

When 'Better' is Better than 'Best'
By Taylor Gray, Ph.D. on June 27, 2021

We want to be intentional in the impacts of our shopping, but trying to identify which products best align with the issues we care about can be frustrating. With so many brands reporting...

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Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

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Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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