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Informed Decisions Fundamentals ESG

ESG is Data, Not Impact
By Taylor Gray, Ph.D. on October 5, 2021

ESG is big now, but it may not always mean what we think it means, as we discussed before.

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Informed Decisions Fundamentals ESG

Why Do You ESG?
By Taylor Gray, Ph.D. on September 30, 2021

A recent report is making the rounds questioning the actual impact of sustainable funds (as reported in Financial Times, or directly from the study authors). Measuring impacts against...

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Informed Decisions Fundamentals ESG

ESG May Not Mean What You Think It Does
By Taylor Gray, Ph.D. on September 17, 2021

To say that ESG is booming is an understatement...and as someone active in this space throughout the past 15 years, that is a statement I never expected to make.

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Informed Decisions Fundamentals Science

Be Critical
By Taylor Gray, Ph.D. on August 30, 2021

Motive runs on the science of impact. We are always seeking to better understand how the actions of brands can impact people and the planet and how the decisions we all make in the...

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Choice Informed Decisions Better World

When 'Better' is Better than 'Best'
By Taylor Gray, Ph.D. on June 27, 2021

We want to be intentional in the impacts of our shopping, but trying to identify which products best align with the issues we care about can be frustrating. With so many brands reporting...

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