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Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

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Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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Informed Decisions Fundamentals ESG

ESG is Not Sustainability
By Taylor Gray, Ph.D. on June 7, 2021

Interest in ESG is growing at an astonishing rate. I’ve been working in this space for 15 years now and never did I imagine I would see the acronym used in popular commentary beyond the...

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Informed Decisions Consumer Power Sustainable Brands

They Don't Make 'em Like They Used To
By Taylor Gray, Ph.D. on May 17, 2021

A few weeks ago, Mercedes-Benz (RS: +5) announced the launch of their all-electric EQS sedan. This vehicle has been much-awaited by EV enthusiasts and it is already being presented as a...

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Consumer Agency Informed Decisions Consumer Power

One Incentive to Rule Them All
By Taylor Gray, Ph.D. on May 10, 2021

There is a popular narrative that resurfaces every time someone talks about sustainability and the role of companies in trying to help us all reduce our impact on people and the planet....

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