Stay up to date

Democratic Capitalism Progress Sustainable Brands

Titans of (Sustainable) Capitalism
By Taylor Gray, Ph.D. on September 6, 2021

It’s certainly no mystery that we think good corporate citizenship can change the world and that consumer demand is the most important force in driving companies to be better. As more...

Continue Reading

Choice Consumer Power Sustainable Brands

Back-to-School Shopping with Impact
By Taylor Gray, Ph.D. on August 2, 2021

With the turn into the new month we have entered Back-to-School territory! Students and families are in the market for clothing, personal electronics, and a wide variety of supplies...

Continue Reading

Choice Informed Decisions Sustainable Brands

Experts in Overthinking
By Taylor Gray, Ph.D. on June 21, 2021

Have you ever been told that you may be overthinking things a bit too much? You know, when you set out to purchase something—like new shoes, household accessories, or some sort of tech...

Continue Reading

Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

Continue Reading

Corporate Citizenship Consumer Power Sustainable Brands

It Could Have Been Just a Tag
By Taylor Gray, Ph.D. on May 24, 2021

Customers want brands to take responsibility for their impacts on the issues that matter...but this does not mean brands should try to unload their responsibilities onto their customers....

Continue Reading

Submit a Comment

Get latest articles directly in your inbox, stay up to date