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Informed Decisions Consumer Power Sustainable Brands

What's Your Signal?
By Taylor Gray, Ph.D. on June 14, 2021

Informed and intentional consumers can change the world...but we need to know what we want to change it to. Consumers are the most important stakeholders of companies--there simply is no...

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Corporate Citizenship Consumer Power Sustainable Brands

It Could Have Been Just a Tag
By Taylor Gray, Ph.D. on May 24, 2021

Customers want brands to take responsibility for their impacts on the issues that matter...but this does not mean brands should try to unload their responsibilities onto their customers....

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Informed Decisions Consumer Power Sustainable Brands

They Don't Make 'em Like They Used To
By Taylor Gray, Ph.D. on May 17, 2021

A few weeks ago, Mercedes-Benz (RS: +5) announced the launch of their all-electric EQS sedan. This vehicle has been much-awaited by EV enthusiasts and it is already being presented as a...

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Informed Decisions Sustainable Brands Mother's Day

How to Order Flowers for Mother's Day
By Motive Research Team on May 3, 2021

With Mother's Day fast approaching, you might be considering sending flowers to someone special. If you are curious about where your money ends up and want to support brands that are...

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Better World Sustainable Brands Fundamentals

Climate Change...But not Only Climate Change
By Taylor Gray, Ph.D. on April 19, 2021

Sustainability is about risk management. We don’t know everything we need to know about the impacts of today or the needs of tomorrow to act with certainty, so we strive to minimize...

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