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Informed Decisions Consumer Power Sustainable Brands

They Don't Make 'em Like They Used To
By Taylor Gray, Ph.D. on May 17, 2021

A few weeks ago, Mercedes-Benz (RS: +5) announced the launch of their all-electric EQS sedan. This vehicle has been much-awaited by EV enthusiasts and it is already being presented as a...

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Informed Decisions Sustainable Brands Mother's Day

How to Order Flowers for Mother's Day
By Motive Research Team on May 3, 2021

With Mother's Day fast approaching, you might be considering sending flowers to someone special. If you are curious about where your money ends up and want to support brands that are...

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Better World Sustainable Brands Fundamentals

Climate Change...But not Only Climate Change
By Taylor Gray, Ph.D. on April 19, 2021

Sustainability is about risk management. We don’t know everything we need to know about the impacts of today or the needs of tomorrow to act with certainty, so we strive to minimize risks...

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Informed Decisions Culture Sustainable Brands

Small Is Not Always Beautiful
By Taylor Gray, Ph.D. on April 5, 2021

There was an interesting thread on Twitter over the weekend which started with someone moving into a new home and looking for advice on furniture. The replies were coming in fast and could...

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Informed Decisions Consumer Power Sustainable Brands

Spring Cleaning...and Greenwashing
By Taylor Gray, Ph.D. on March 22, 2021

Spring is here...and, as usual, with it comes a marketing blitz for any and all products related to changing seasons, home improvement, gardening, outdoor activities, and vacations and...

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