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Better World Sustainable Brands Net Zero

Net Zero Emissions: Could This Be Real?
By Taylor Gray, Ph.D. on March 1, 2021

The race to net zero emissions--or carbon neutrality--is on. Every day more and more companies are touting their commitment to be carbon neutral by 2030, or 2050, or some other less...

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Consumer Power Sustainable Brands Fundamentals

The Motive RealScore Game
By Taylor Gray, Ph.D. on January 5, 2021

With Motive's RealScore game you can now explore a sample of brands to see which ones align the most with the issues you care about. The game is available to play from our website. For many...

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Consumer Power Sustainable Brands Fundamentals

Vote with Your Wallet
By Taylor Gray, Ph.D. on December 8, 2020

Vote with your wallet. It is such a simple phrase we have all heard many times before--so much so that for many it may even seem cliché. It is also such an easy sentiment to...

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Informed Decisions Sustainable Brands Fundamentals

Information is Power
By Taylor Gray, Ph.D. on November 24, 2020

We have developed Motive from a fundamental belief that the world is a better place when companies are good corporate citizens and that consumer demand is the most important force in...

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Corporate Citizenship Sustainable Brands Fundamentals

Corporate Citizenship as a Force for Good
By Taylor Gray, Ph.D. on November 10, 2020

We have developed Motive from a fundamental belief that the world is a better place when companies are good corporate citizens and that consumer demand is the most important force in...

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